Using keywords is the strategic placement of relevant search terms in your freelance content. It helps potential clients discover your services when they search for specific skills.
What is Using keywords?
Using keywords means intentionally including specific words and phrases that clients are likely to search for. For freelancers, this involves weaving these terms into your online profile, portfolio descriptions, and project proposals. It's about speaking the same language as your target client to get noticed.
Why is this important?
It directly impacts your visibility. When you use the right keywords, you appear in more search results on job platforms and search engines. This increases your chances of being found by clients actively looking for your exact skills, saving you time on outreach.
How does it work?
First, research terms clients use for your service, like 'logo design' or 'SEO writing.' Then, integrate these naturally into your profile headline, bio, skills list, and past project summaries. Avoid stuffing; the text should still read well for a human.
Pros and cons
The pros are clear: better discoverability, attracting relevant clients, and standing out in searches. The cons include the risk of sounding unnatural if overdone, and keywords require regular updates as trends and your niche evolve.
Conclusion
Using keywords is a fundamental SEO practice for freelancers. By thoughtfully incorporating client search terms, you bridge the gap between your offer and their need. Make it a core part of how you present your business online.
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