A trade name is the name you use to operate your freelance business publicly. It's how clients know you and a key part of your professional brand.
What is Trade name?
A trade name, also called a 'Doing Business As' (DBA) name, is the official name under which you conduct business. It's different from your personal legal name. For example, you might operate as 'John Smith' but use the trade name 'Pixel Perfect Design Studio'.
Why is this important?
It's vital for branding and professionalism. A good trade name helps you stand out and build recognition. It also allows you to open a business bank account and receive payments under your business identity, separating your personal and professional finances.
How does it work?
You typically register your trade name with a local or state government agency. This process is called filing a DBA. Once registered, you can legally use that name on contracts, invoices, and marketing materials. It doesn't create a separate legal entity like an LLC.
Pros and cons
Key pros include enhanced branding, a professional image, and easier financial management. The main cons are the registration fees and the need to ensure your chosen name is unique and not already trademarked by another business in your area.
Conclusion
Choosing and registering a trade name is a foundational step for freelancers building a serious business. It solidifies your brand and adds a layer of professionalism. Always check local regulations to ensure your name is available and properly filed.
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