A testimonial is a written or recorded statement from a satisfied client. It serves as powerful social proof for your freelance business.
What is Testimonial?
A testimonial is a positive review or endorsement from a past client. It describes their experience working with you and the results you delivered. This feedback is typically a short quote or video you can showcase publicly.
Why is this important?
Testimonials are crucial because they build trust with potential clients. They provide third-party validation of your skills and professionalism. This social proof can significantly increase your chances of winning new projects.
How does it work?
After a successful project, you politely ask your client for feedback. You can guide them by asking specific questions about the results. Once received, you display these testimonials on your portfolio, website, or profiles.
Pros and cons
The pros include building instant credibility, differentiating you from others, and justifying your rates. The cons can be the challenge of collecting them and the risk of a testimonial lacking specific, impactful details.
Conclusion
Testimonials are a fundamental asset for any freelancer. They transform your past successes into persuasive marketing tools. Actively collecting and showcasing them is a simple yet highly effective growth strategy.
Ready to freelance?
Download the HFS Freelancers app and discover flexible shifts in your area. Or explore more terms in our knowledge base.
