Staff turnover refers to the rate at which employees leave a company. Understanding this concept is crucial for freelancers navigating the project market.
What is Staff turnover?
Staff turnover, or employee turnover, is a business metric. It measures the number of employees who leave an organization within a specific period. This includes voluntary resignations and involuntary departures like layoffs.
Why is this important?
High staff turnover directly impacts freelancers. It creates skill gaps and project backlogs within client companies. This often leads to urgent hiring needs, which you can fill as a flexible, on-demand contractor.
How does it work?
When a key employee leaves, their work still needs doing. Companies frequently turn to freelancers for interim support via platforms or networking. You might be hired for a specific project, to train a replacement, or to provide ongoing expertise.
Pros and cons
For freelancers, the pros include new project leads and the chance to prove your value for long-term contracts. The cons can be rushed onboarding, unclear briefs due to the sudden vacancy, and potentially unstable team dynamics.
Conclusion
Staff turnover is a key driver of freelance demand. By recognizing it as a sign of client need, you can position yourself as a strategic solution. Keep an eye on industry news and client chatter to spot these opportunities.

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