In freelancing, reviews are client feedback on your work. They are public testimonials that form your professional reputation online.
What is Reviews?
A review is a client's public evaluation of your work, service, and professionalism. It typically includes a star rating and written feedback. This feedback is published on profiles you create via platforms or your own website.
Why is this important?
Reviews are your digital word-of-mouth. For new clients, they are social proof of your reliability and skill. A strong collection of positive reviews builds trust and can directly lead to more project offers and higher rates.
How does it work?
After a project ends, a client is prompted to leave a review. You may also be asked to review them. The process is often managed by the platform used for the hire. You can also solicit testimonials directly for your portfolio site.
Pros and cons
The pros are clear: credibility, visibility, and client trust. The cons include the stress of a negative review, potential bias in feedback, and the fact that reviews are often tied to a specific platform's profile, not fully portable.
Conclusion
Reviews are a cornerstone of a successful freelance career. Manage them proactively by delivering excellent work and professionally addressing any criticism. Your reputation is a key business asset.
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