In freelancing, a review is a client's formal evaluation of your completed work. It is a cornerstone of your online reputation and professional credibility.
What is Review?
A review is a client's written feedback and star rating for a completed project. It is typically published on a freelancer's public profile via platforms or personal websites. This feedback serves as a public record of your performance, quality, and professionalism.
Why is this important?
Reviews are your digital word-of-mouth. They build social proof and trust with potential clients. A strong review history directly influences hiring decisions, helps you command higher rates, and is often the deciding factor between you and another freelancer.
How does it work?
After a project ends, a client is prompted to leave a review. This usually involves a star rating and written comments. The system then displays this feedback on your profile. You often have the opportunity to leave a review for the client in return.
Pros and cons
The pros are clear: positive reviews attract more work and build authority. The cons include the risk of unfair negative feedback and the pressure to maintain a perfect score. A single bad review can be damaging if it's the only one you have.
Conclusion
Managing your reviews is essential for a successful freelance career. Focus on delivering exceptional work and politely requesting feedback. View every project as an opportunity to strengthen your professional reputation through positive client testimonials.
Ready to freelance?
Download the HFS Freelancers app and discover flexible shifts in your area. Or explore more terms in our knowledge base.
