A personal website is your dedicated online space. For freelancers, it acts as a 24/7 portfolio and professional home base.
What is Personal website?
A personal website is a site you own and control that represents you professionally. It typically includes your portfolio, services, bio, and contact details. Think of it as your digital business card and resume combined.
Why is this important?
It establishes your credibility and separates you from the crowd. Clients often search for you online before hiring. A website gives you full control over your narrative and serves as a powerful lead generation tool beyond profiles on other platforms.
How does it work?
You purchase a domain name and hosting, then build your site. You can use website builders for a simple, code-free setup. Once live, you populate it with your best work samples, client testimonials, and clear information on how to hire you.
Pros and cons
Key advantages include full brand control, a central hub for all your work, and improved discoverability via search engines. The main drawbacks are the initial setup time and the ongoing cost for domain and hosting, though these are typically low.
Conclusion
A personal website is a foundational asset for any serious freelancer. It professionalizes your presence and serves clients directly. Investing in one is a strategic move for long-term business growth.
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