On-page SEO is the practice of optimizing elements on your own website to improve its visibility in search engines. It's a core skill for freelancers who want to attract clients directly.
What is On-page SEO?
On-page SEO refers to the optimizations you make directly on your website's pages. This includes your content, titles, headings, images, and HTML code. The goal is to make your site more relevant and understandable to search engines for specific keywords.
Why is this important?
For freelancers, it's crucial for getting found by potential clients who are searching for your services. Good on-page SEO helps you rank higher than competitors, bringing organic traffic to your portfolio or service pages without paid ads.
How does it work?
You research keywords your ideal clients use. Then you strategically place them in key areas like page titles, headings, and body content. You also ensure your site is fast, mobile-friendly, and provides a good user experience.
Pros and cons
The main pros are long-term, free traffic and establishing authority. The cons are that it requires ongoing effort and results are not instant. You must create quality content and keep your site technically sound.
Conclusion
Mastering on-page SEO is a powerful way to build a sustainable client pipeline. By optimizing your own website, you take control of your visibility. It's a fundamental investment in your freelance business's online presence.
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