LinkedIn connections form your core professional network on the platform. They are the people you choose to link your profile with, creating a web of potential clients and collaborators.
What is LinkedIn connections?
A LinkedIn connection is a mutual link between two user profiles. It's more formal than just following someone. When you connect, you both gain access to each other's full network and updates, creating a direct professional relationship.
Why is this important?
For freelancers, your connections are your net worth. They are your primary source for client referrals, project leads, and industry insights. A strong network increases your visibility and positions you as an active professional in your field.
How does it work?
You send or accept connection requests, usually with people you know or have interacted with. Once connected, you see their posts in your feed and can message them directly. Your network grows as you connect with their connections.
Pros and cons
The pros include direct access to decision-makers, increased profile authority, and a feed full of relevant opportunities. The cons can be managing spam requests, an overly broad network that lacks relevance, and the time required for proper engagement.
Conclusion
Building meaningful LinkedIn connections is a strategic activity for freelancers. Focus on quality relationships over sheer quantity. A well-curated network is a powerful, sustainable tool for business development.
Ready to freelance?
Download the HFS Freelancers app and discover flexible shifts in your area. Or explore more terms in our knowledge base.
