CPI, or Cost Per Install, is a common performance-based pricing model in digital marketing. For freelancers, it means your pay is tied directly to a specific action.
What is CPI?
CPI stands for Cost Per Install. It's a performance-based pricing model used primarily in mobile app marketing. You, as a freelancer, are paid a fixed rate for each new user who installs an application based on your promotional efforts. Your compensation is directly linked to driving measurable results.
Why is this important?
Understanding CPI is crucial if you work in marketing, user acquisition, or app development. Clients often use this model to control advertising costs and ensure a return on investment. For you, it shifts the payment risk and reward to your performance, which can be highly profitable with the right strategy.
How does it work?
You agree on a fixed fee for every app install you generate. You then run campaigns via platforms, social media, or other channels using unique tracking links. The client's system tracks each install attributed to your link. You invoice based on the verified number of installs, not the hours you worked.
Pros and cons
The main pros are high earning potential if you are effective, and alignment with client goals. Key cons include income volatility, as results can fluctuate, and you bear the risk if campaigns underperform. It also requires careful tracking to ensure you are paid for all your work.
Conclusion
CPI is a performance-driven model that can be lucrative for skilled marketing freelancers. It rewards direct results but comes with inherent risk. Before accepting a CPI project, ensure you have the expertise and resources to deliver consistent installs.
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