Collecting reviews is the process of gathering and displaying feedback from past clients. For freelancers, this feedback acts as powerful social proof for your services.
What is Collecting reviews?
Collecting reviews means systematically gathering and showcasing client testimonials about your work. It involves asking satisfied clients for written feedback on their experience. This feedback is then displayed on your profile, website, or portfolio.
Why is this important?
Reviews are critical for building trust with potential clients. They provide social proof, demonstrating your reliability and quality of work. Positive feedback directly influences hiring decisions and can justify your rates.
How does it work?
You typically request a review after successfully completing a project. This can be done via platforms, direct email, or networking sites. Make the process easy by providing a direct link or a simple prompt for the client.
Pros and cons
The pros include increased credibility, higher conversion rates, and valuable feedback for improvement. The cons can be the awkwardness of asking and the risk of receiving a rare negative review, which you must handle professionally.
Conclusion
Consistently collecting reviews is a fundamental practice for a sustainable freelance business. It transforms your past successes into your best marketing tool. Make it a standard part of your project closure routine.
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