Client feedback is a formal review or rating a client provides after a project. It's a core part of building your freelance business and online reputation.
What is Client feedback?
Client feedback is a formal evaluation a client gives about your work. It typically includes a star rating and a written review. This feedback is often published on your profile via platforms or professional networks.
Why is this important?
Feedback acts as social proof for potential new clients. Positive reviews build trust and credibility, making you more attractive to hire. It directly impacts your ability to win projects and can justify higher rates.
How does it work?
After a project ends, the client is prompted to leave feedback. This usually involves rating specific criteria like communication and quality, plus an overall score. The system then calculates and displays an average rating on your public profile.
Pros and cons
The pros are clear: great feedback builds a strong portfolio and attracts better clients. The cons include the risk of unfair negative reviews and the pressure of maintaining a perfect public score, which can be stressful.
Conclusion
Client feedback is essential for freelance growth. Treat it as a tool for both marketing and professional development. Always aim to deliver excellent work and professionally manage all reviews you receive.
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